What makes a domain name great? It is really quite simple. A domain name that stands above the rest is one that people are searching on constantly. It may have natural traffic before it is even registered. Take a word like pets. If you are lucky enough to register the name in your country of origin and want to set up an online pet business this would be considered a premium name to have, as the amount of people searching on this term will be massive. So would you call your business pets.com or Petes Pet Store.com. Which one would get the initial traffic to the website?
If you are thinking pets would be the more successful to drive traffic to your site you would be right. If you spent advertising dollars branding Petes Pet Store then in time you would gain traffic. The reason why the generic term pets is more valuable is it is the term a lot of people will type into the browser of their computer when searching for anything connected with pets.
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That is why these kinds of names are so sought after. If Pete wants his store named after himself he could easily set up pets.com as a redirection. This is where one domain name is forwarded toward another. Take pets again. If we redirect this name to Petes Pet Store anyone searching on this term will be brought directly to Petes website.
As there are only so many generic names available the rush is always on to obtain them. These domain names are extremely valuable to the discerning business owner.
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